I thought I had come across 365 before and then noticed they are simply using a generic database and front end supplied by
http://www.whitelabeldating.com/
Of course not all sites using this system are scams, but the opportunity to scam seems to be increased ten fold since the database is not your own and you have no conrtol over it. It's really just the same as having an affiliate link on your site.
I think perhaps we ought to put 365 on our front page and see what turns up.
Oh and since you were asking about the UK. Antiscam.net is a UK based site. People seem to be under the impression that we are American but we're very much British owned and run
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